The PhD in Business Administration with a focus in Marketing provides students with both strong empirical skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.

The department and its faculty consistently rank high in terms of research productivity. The department is ranked 15th worldwide based on publications in the premier American Marketing Association (AMA) journals in 2010 – 2019. The department is also ranked 11th among all U.S. public schools in the UT-Dallas Business School Research Rankings 2019-2022. Faculty have won multiple research awards and serve on the editorial boards of prestigious academic journals.

https://www.terry.uga.edu/marketing/phd