Nice Kicks teams up with City Gear to highlight the city of Cincinnati, Ohio's character and culture through music in a new series "Fresh Off The Block."

In this episode, musician Brince Etter shares with us the culture of hip-hop in Cincinnati and how his family helped cultivate a tight-knit community growing up.

Being a musician in Cincinnati means your outfit and your kicks gotta be on point at all times, so Brince Etter took us to his local City Gear to show us how he gets right.

Produced in partnership with City Gear.