▪ New CUPRA Formentor and new CUPRA Leon embrace the brand’s new design language
▪ Exclusively available for the CUPRA Formentor and the CUPRA Leon Sportstourer is a new petrol engine option (TSI), delivering 333PS (245kW) with torque splitter technology and Akebono brakes
▪ The new CUPRA Formentor and CUPRA Leon will also feature a new generation of plug-in hybrid (eHybrid) technology, delivering 272PS (200kW) and offering more than 100km of all-electric range
▪ Both cars feature a new high-fidelity 12-speaker audio sound system developed in collaboration Sennheiser
▪ Both cars also include a new generation of infotainment system and a more sustainable approach
▪ The company announces the creation of CUPRA Design, a new, standalone design house
▪ CUPRA also presented new collaborations with sustainable jewellery brand MAM and Barcelona lighting design studio Marset
▪ CUPRA continues to break records with 56,600 deliveries in Q1 2024

Today, the unconventional challenger brand unveils the new CUPRA Formentor and CUPRA Leon, redesigned and enhanced to continue the success story.

The new CUPRA Formentor arrives to build on the great success the Crossover SUV has already achieved. The CUPRA Formentor is the company’s bestseller and becoming an icon of the brand. In a competitive A-CUV market, it topped the sales charts with 120,100 deliveries worldwide last year (+23.0% vs 2022). Strong results for the first vehicle uniquely designed and developed for the brand.

The new CUPRA Leon delivers a strong character in both 5-door hatchback and Sportstourer variants at a time when the brand hits a new milestone.

In the first quarter of 2024, CUPRA delivered 56,600 cars, an increase of 21.4% vs Q1 2023, while March was the brand’s all-time record month with 23,800 deliveries.

“The CUPRA Formentor and Leon have both been a driving force in the brand’s success as it expands its footprint around the world. It’s an approach that has been incredibly successful with close to 600,000 cars delivered since the brand’s launch in 2018,” said Wayne Griffiths, CEO of CUPRA. “The new CUPRA Formentor and Leon are pure design obsession. Two models built to provoke strong emotions and that strengthen the extraordinary bond with our Tribe. Two models that represent what that small group of believers envisaged CUPRA could be just a few years ago.”

New CUPRA Formentor and New CUPRA Leon
The new exterior includes the CUPRA logo on the front bonnet, the bold centre point to the shark-nosed face that defines the aggressive look with its triangular matrix LED lights, and big, bold lower mouth. The same triangular lighting design acts as a framing point for the central CUPRA logo illuminated in the rear. New matt colours such as Century Bronze or Enceladus Grey gives even more character to both cars.

The raw emotion of the exterior design is reflected inside with an interior that mixes sportiness and sustainability with a range of digital technologies and material choices.

The interior offers a higher quality feel, with newly designed elements such as the central console. It is also enhanced with new materials, while also embracing a more sustainable approach, including Bucket seats wrapped in either 73% recycled microfibre or environmentally conscious leather.

Digitalisation is at the centre of the driver’s focus. A new and improved HMI is implemented in the digital cockpit behind the steering wheel as well as in the larger 12.9’’ infotainment system, which now also comes with a retro-illuminated slider.

Both cars feature a new high-fidelity 12-speaker audio sound system developed in collaboration with the audio experts of Sennheiser Mobility. The system delivers the pure signature Sennheiser sound that is trusted by music creatives and artists from all over the world.

A range of powertrains includes four different technologies: TSI (petrol), mild hybrid (eTSI), TDI (diesel) and eHybrid (plug-in hybrid). The new generation of plug-in hybrid delivers 272PS (200kW), while offering more than 100km of all-electric range and is now also compatible with fast charge (up to 50kW DC charge).

Exclusively available for the CUPRA Formentor and the CUPRA Leon Sportstourer is a new petrol engine option (TSI), delivering 333PS (245kW) with torque splitter technology and Akebono brakes.