Trademark attorney Aiden Durham is here to answer the age-old question: should I trademark my logo in color? If you are submitting a trademark application with the USPTO to trademark a logo, you will need to indicate if you want to claim color as a feature of the trademark. Learn what it means to claim color in your trademark and when you should or should not trademark your logo with a claim to color.

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00:00 Intro
01:15 Claiming color as a feature of a trademark
02:33 When you should not claim color in your trademark
03:06 What it means to claim color or not claim color
04:45 Trademark application tips with claim to color
06:49 Trademark application tips without claim to color
07:58 When you should claim color in your trademark
11:17 Outro