It is well documented that 70% to 90% of deals fall short of expectations. What's less documented are the underlying causes for failed M&A activity. "Integration issues" are commonly cited, but what does that really mean? And how can acquirers structure due diligence to reduce the chance of failure?

Join Star Mountain Capital and experts from Strategex's Voice of the Customer practice for an informative discussion about customer diligence, and how it can be used to mitigate many of the primary causes of deal failure.

Topics to be discussed:
- Understanding the role and value of customer diligence.
- Outlining best practices for designing and executing a customer diligence project.
- Validating a target's commercial potential through the use of the Net Promoter Score (NPS).
- Mitigating customer concentration risk by developing strategies to retain key accounts.
- Leveraging customer insights to grow key accounts and accelerate value creation.

About the presenters:
Anthony Bahr is a Vice President in Strategex's VOC Strategic Practice where he leads research-based consulting engagements. He works in partnership with clients to design and implement research initiatives to address common questions that arise during due diligence.

Kay Cruse serves as VOC Vice President for Strategex. With nearly 20 years of client engagement and strategic marketing experience, Kay provides strategic marketing leadership to the VOC practice with a background in customer research, market strategy, brand development, and strategic opportunities.

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