Do you love crafts and making things with your hands? Have you ever thought about turning that into a business? Today we’re talking with the founder of Blk Sunflower, a handcrafted candle business that’s blossomed in its first 2 years.

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Jazmin Richards started making candles as a stress-reliever from her day job, and so she could burn clean candles that wouldn’t bother her son’s asthma. She took her hand-made candles to a local holiday market in late 2019. When COVID shut her son’s school in early 2020, she took the leap on her candle making business and Blk Sunflower was born.

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Jazmin didn’t have extra money laying around for starting a candle business. Other than the candle making supplies, she only spent about $100 on Instagram ads when she first took Blk Sunflower full-time. We’ll find out how she stretched her investment to get the best returns, and where to focus your initial budget to see the most growth.

Today, Blk Sunflower pours at least 200 candles every week, and has been featured in magazines like People, Cosmopolitan, and Elle. We’ll hear how she’s gotten such big-time press without spending tons on advertising, what marketing strategies have driven her early growth, and other candle business tips to help you hit the ground running.

Whether you want to know how to start a candle business or want to turn another hand-craft hobby into your full-time gig, Blk Sunflower’s model is an excellent one to follow! You can see their candles or hear more of Jazmin’s story at https://www.blksunflower.com/.

Looking for more advice on starting or growing a candle business? See our complete guide to starting one: https://www.upflip.com/blog/how-to-st...

Check out our podcast https://www.upflip.com/podcast, where you get to unravel how great businesses are built.

And here are some past interviews we’ve done with creative eCommerce business owners:

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Resources:
https://www.upflip.com/academy - Start, Build & Grow Your Business
https://www.upflip.com/equipment-list... Premier Equipment List

Timestamps:

0:00 Intro
0:52 Starting From Scratch
1:43 Doubling Your Revenue
2:53 How To Cut Costs
4:59 The Necessary Equipment
6:34 Keeping Profit Margins High
7:39 The Importance of a Website
9:25 Creating a Masterpiece
11:25 The Secret To Sales
12:26 Why Your Income May Fluctuate
14:08 The Key to Social Media
15:00 How To Capture Customers
16:05 The Product Process
18:02 System and Processes
19:45 Creating an Eye-Catching Product
22:07 What Makes a Product Popular
23:28 Getting Featured in Major Media Publications
24:36 Getting a Good Publicist
26:14 Instagram Secrets
27:51 Designing The Perfect Brand
29:44 How To Cope With Struggles
30:31 Expanding The Business
31:49 How To Keep Customers Coming Back
34:34 The Life of an Entrepreneur
36:44 Unique Advice To All

#candlebusiness #candlemakingbusiness #candlemaking