Published On Apr 16, 2024
B2B or business-to-business refers to commercial transactions and activities that occur between two businesses. For instance, a wholesaler and a retailer, or a manufacturer and a supplier. It involves the exchange of goods, services, or information between businesses, rather than between businesses and individual consumers (B2C). Business to Business companies cover a wide range of transactions, from getting raw materials to distributing finished products and everything in between.
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