In 2022, NETFLIX announced a cheaper Ad-supported tier to FIGHT rising inflation and competition from Disney and HBO. BUT when the ads finally rolled out, the internet backlash was insane.

NOWWWWW... That's where you and I come in.

We'll find ways to generate the same (if not more) revenue by creating a better ad user experience and explore alternate business models. And in the process we revamped the entire NETFLIX Ad user experience


🔖 TIMESTAMPS:
0:00 Business Problem Statement
0:42 Ground Rules
1:08 Merchandising
2:01 Serialised Banner Ads
3:21 Interactive Banner Ads
4:10 Stop Mid-roll Ads
5:17 What Next?


😇ABOUT ME:
I'm a Product Manager and an Armchair UX Designer who's on a mission to fix the tech world's biggest & baddest problems with some clever UX & data.
I love redesigning popular websites as well. And In my free time I code (a bit).


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