Recently, General Motors announced they are bringing back the Hummer, but the new one is much unlike past Hummers of yore. Not only are all future Hummer models going to be pure electric vehicles, but they are going to be branded as GMC's. In this video, I delve into the classic versus new target markets for the vehicle, but also how I think the new nomenclature and power-train are going to effect sales. Thanks for watching!
#hummer #bev
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