Website Architecture | Improve Crawl Depth with Internal Links | Improve Crawl Depth

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The more popular a page is (as measured by page hierarchy and the number of links pointing to it,) the more often search engines crawl and index its content. This also suggests that crawlers will skip less popular pages and do not crawl them as often. At first sight, this might not seem like a major problem. Well, at least not until you update some of those lower authority pages and will want Google to crawl them.

However, ensuring the crawlability of the site is just the first step. Another issue to consider is getting the crawler to regularly visit less popular content within a site’s crawl budget as well, and that’s where the issue of crawl depth comes in.

Crawl depth is often confused with page depth. The two aren’t the same, although I can understand where the confusion is coming from. The term - page depth - defines how many clicks a user needs to reach a specific page from the homepage, using the shortest path, of course. Using the graph above as an example, the homepage is at depth 0, right there at the top. Pages right below it would be on depth 1, those right below, depth 2, and so on. This is how it's reflected in our Clarity UI. As a rule, pages on depth 3 and lower will, generally, perform poorer in the organic search results. This is because the search engines may have issues reaching and crawling them, within the site’s allocated crawl budget.

Typically, the homepage would earn the majority of a site’s links. Pages in tiers 2 and 3 earn few links, unfortunately. However, this shouldn’t come as a surprise when you consider the content of those pages - product categories, product pages, money pages, and so on. All of those are neither linkable assets nor pages webmasters would reference in their content often. Pages further down - blog and other informational content - can earn more links.

If you're interested on the topic of how to improve website architecture, then this video is for you! We'll be talking about how silo structure can impact internal links seo. To improve crawl depth, it's vital that you know this crawl depth seo, and understand why using the crawl depth screaming frog tool is great. For more information on Site architecture and how it can help you, then be sure to check out our website here: https://www.fatrank.com/

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