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Eddystone vs iBeacon: The Big Beacon Battle

In this episode you’ll learn about the “Big Beacon Battle”. Until recently Apple's iBeacon Protocol had been the only game in town until Google entered the proximity marketing arena with their very own Beacon protocol called “Eddystone”.

Today we will look at how both Eddystone Beacons and iBeacon stack up and what you need to know when considering which option is best for you.

In our post and video, you will learn the following:

0:26 1. What is an iBeacon?
We cover what is an iBeacon and how it works with a brief history of the technology.

1:11 2. How does iBeacon interact with your app?
How does iBeacon use monitoring and ranging in the foreground and background of your app.

2:41 3. What are Eddystone Beacons?
We look at how Eddystone differs from iBeacons and what support is available

3:12 4. What packet types do Eddystone Beacons support?
We cover how Eddystone Beacons can trigger push notifications and understanding information such as beacon temperature and battery voltage.

4:17 5. Could Eddystone Beacons ‘kill’ iBeacons?

Will Eddystone be the iBeacon killer and why?

We’d love to hear your feedback and whether or not you think so please share in the comments below.

If you haven’t already, do subscribe for more great content on mobile marketing from Pulsate HQ.

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About Pulsate

Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.

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