Dan Olsen took us through a whirlwind walkthrough on how to define a winning product strategy. As a key part of our product roles, figuring out product strategy is critical to our products finding product-market fit and growing successfully. Dan shared his product-market fit pyramid that looks at the target customer, their underserved needs, and what we’ll go to market with as a value proposition, feature set, and UX to address those needs, create value, and be better than our competitors. Dan laid out great examples and an actionable framework — the product strategy grid -- that teams can use to shape our understanding of both the problem space and the solution space, our competitors, and the benefits our products offer. And how having that clear product strategy can help teams get clarity and build products that delight and drive growth.

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