Why is the way humans perceive things critical to startup success? What is the future of remote work, shared offices, and living out of the city in the context of behavioural science and COVID-19? Why is ‘logical’ marketing not always that effective?

Rory Sutherland is Vice Chairman of Ogilvy in the UK, where he has co-founded a behavioural science practice.

Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

In this podcast, Rory reveals all the “unseen opportunities” utilised by large companies to persuade buyers and attract supporters.

Podcast co-hosted by Ian Whitworth from Scene Change.

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