Norway has long, cold winters and steep mountains. Not exactly the ideal place for electric cars, one would think. Nevertheless, Norway is the country in the world with the most electric cars in relation to the population. No less than 78% of new car sales are now electric.

How did this happen? How has the Norwegian electric car success influenced the uptake of electric cars in other countries? And what can the rest of the world learn from us? Christina Bu, born 1980, is head of “Norsk elbilforening” (the Norwegian EV Association), a role she has had for eight years.

Earlier she worked as a political adviser within mobility and environmental issues. She has a BA in political science from the University of Oslo and a MA in Society, Science and Technology Studies from the University of Oslo and Maastricht University.

The Norwegian EV Association is an NGO and consumer organization that has been fast growing and now has over 50 employees and over 120.000 members - EV drivers from all over the country. This makes it the worlds’ largest EV driver organization. The organization plays an important role both nationally and internationally when it comes to promoting the shift to electric mobility, and work in collaboration with governmental bodies, industry and other organizations. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx