During this keynote talk I'll be calling out some of the most important and deeply rooted misconceptions about how great products are created.

We'll be discussing the difference between an idea and a product; the difference between implementing features and solving problems for our customers in ways that work for our business; the difference between product owners and true product managers; the difference between product teams and feature teams; the difference between scaling with process and scaling with leadership; and more generally, the differences between how the best product companies in the world work, and how the rest work. Finally, we'll be talking about what's involved in truly changing how you work from the rest to the best.

I know first-hand that France has some of the best technical talent in the world. My hope is to help more companies in France to unleash that talent.

#product #productmanagement #excellence

Marty Cagan / Founder of Sillicon Valley Product Group