In this video, we dive deep into the branding case study of Apple Inc. and analyze how Apple employed interesting business strategies, inspiring brand identity, immense focus on design, and extremely creative marketing strategies to grow from its humble beginnings in a garage to becoming the world’s largest brand in terms of market value and revenue.

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Chapters:
00:00 Introduction
02:14 Ch 1 - The History of Apple
05:18 Ch 2 - Apple's Brand Strategy
05:36 Apple's Business Strategy
07:14 Apple's Brand Essence
07:52 Apple's Brand Architecture
11:26 Apple's Brand Positioning
13:47 Ch 3 - Apple's Brand Identity
15:32 Evolution of Apple Logo Design
16:35 Apple's Design Ethos
18:12 Retail Branding of Apple Stores
19:52 Ch 4 - Apple's Marketing
21:58 Apple's Community Initiatives
22:32 The Apple Park
23:55 Conclusion


Thanks for watching 'What Makes Apple a Global Design Legend? | Apple’s Branding Case Study'

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#branding #brandzpree #apple #appleinc #applecompany