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Kia learned what Americans want after launching the white-hot Telluride. It’s applied that knowledge to the much smaller Seltos which competes with Crosstrek, CX-30, Kona, Renegade, and HR-V. But those looking at larger and spendier crossovers should give this Kia a look. The brand ditches it’s bargain basement pricing for a strategy that worked for big brother Telluride- create a really good vehicle with a rugged image and loads of value so it doesn’t need fire sale pricing. Tom Voelk travels to San Antonio, Texas to attend the press event. Does he win the chili cookoff competition?

Tom attended the press event courtesy of Kia but as always, his opinions remain independent.

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About Tom: Tom Voelk is an award-winning automotive contributor to The New York Times. His podcast was the first to win an Emmy Award (and he's won for photography, editing, producing and reporting). But really, all you need to know is in the videos. Watch a few and you'll subscribe.