“How much does a video cost?” is a question you will hear again and again if you work in the video production industry. The answer to that question can be tricky. If you provide a number that clients think is too low, they might question the quality of your work or your level of experience. If the number is too high, clients might balk and start looking elsewhere.

But video production, like any other service, is so much more than a number. It’s about demonstrating to a potential client that you can provide exceptional value. Here are a few ideas to help.

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