Before Ivan Chermayeff and Tom Geismar, logos were often literal representations of products. Read more: https://www.theatlantic.com/video/ind...

"60 Years of Logos" was created by Dress Code NYC (https://dresscodeny.com/). It is part of The Atlantic Selects, an online showcase of short documentaries from independent creators, curated by The Atlantic.

Subscribe to The Atlantic on YouTube: http://bit.ly/subAtlanticYT