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In this video you will learn about what are backlinks?, Why backlinks are considered to be an important ranking factor, Dofollow links and Nofollow links, Difference between dofollow and no follow links, an introduction to black hat and white hat techniques, how to build backlinks - 6 ways to build high quality backlinks, tools helpful in backlink building and future of backlinks.

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What are backlinks?
When a webpage receives a hyperlink from another website, it is known as a backlink. Backlinks are also known as inbound links.

Why is backlink an important ranking factor?
When a web page receives more and more backlinks, this helps the search engine understand that your web page's content is valuable, which makes the other websites link to you; thereby gaining their trust. As search engines love unique and valuable content, they consider it to rank high in search results. This makes backlinks an important ranking factor and a symbol of trust as well.

A website can link to your page either by do-follow link or by no-follow links.
Do-follow links are beneficial in terms of SEO. When a website links back to your site by do-follow link, it passes the authority or the link-juice of their website to yours. This helps to improve the authority of your website, thereby positively affecting your ranking.
Coming to no-follow links, these links don't pass the authority or link-juice to your website; therefore are not beneficial in terms of SEO. However, even though it directly does not affect the ranking of your website, still the no-follow links are good for driving user traffic from one website to another.

How to build backlinks?
Skyscraper Technique
Publish detailed guides
Broken link building
Find Listicles
Guest Blogging
Link Gap building

Best tool for Backlink Building

Semrush
Ahrefs
GroupHigh
Hunter.io

Backlinks are one the important factors in search ranking as it shows the trust of one site in another. Gaining high-quality backlinks makes the search engines understand that the content on your website is valuable, thereby making it eligible for higher rankings. However, due to spammy methods, backlinks are the factor that can be easily manipulated. As we know that search ranking algorithms are continuously updated, backlinks will continue to be an important factor, but the unique content and user-centric content will be more valued.

➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

✅ Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
- Course aligned with Hootsuite and SE Ranking certification

✅ Skills Covered
- Website Creation
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- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy

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