Without sensory analysis, your company may use valuable resources developing a product that misses the objective. Sensory evaluation is one of the tools that businesses use to understand their target market, define product concepts, streamline formulation development, substitute ingredients, resolve quality issues and ensure long shelf life. Characterization of the appearance, aroma, flavor and texture of your food product is critical for setting performance standards and evaluating progress.
http://fpc.unl.edu/sensory_lab