Why Fisker Can't Compete With Tesla
CNBC CNBC
3.43M subscribers
286,244 views
0

 Published On Mar 4, 2024

Fisker, the EV startup founded by renowned Danish car designer, Henrik Fisker, is struggling. The Fisker name became a cautionary tale for much of the automotive world after his first company, Fisker Automotive, ended in bankruptcy. Now, he is trying again, with a new company bearing an almost identical name and logo. The company and its founder are taking steps to strengthen the financials and reputation by selling cars through dealers, by licensing technology, and negotiating a potential investment from an unnamed large automaker. But so far, executive turnover, delivery bottlenecks, cash burn and other challenges have hampered the growth the EV maker was hoping for.

Chapters:
00:46 Introduction
00:54 Chapter 1 - A tough start
06:08 Chapter 2 - Ambitious beginnings
09:02 Chapter 3 - The comeback
11:23 Chapter 4 - The way forward

Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo
Camera: Andrew Evers, Sydney Boyo
Additional Production: Magdalena Petrova
Senior Managing Producer: Tala Hadavi
Additional footage: Aston Martin, Fisker, Ford Motor Company, Getty Images

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview to learn what hiring managers are really looking for: https://cnb.cx/4871WwH

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC

#CNBC

Why Fisker Can't Compete With Tesla

show more

Share/Embed