Seduction was once treated in high regard with divine associations throughout human history. Laura Payne-Stanley explores how seduction can be used as a powerful tool in marketing to increase return on investment and heighten customer experiences for all size businesses. Working with the tonality of intrigue along with desire-based marketing techniques, Laura cheekily explains how to activate human idiosyncrasies to satisfy a customer’s needs.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Laura Payne-Stanley is a sought-after international speaker and go-to expert on branding, success and mindset, who has been published in Huffington Post and Thrive Global.

An award-winning serial entrepreneur and success consultant, Laura has spent a decade developing a diverse toolkit to help entrepreneurs master the inner work necessary to build wildly successful businesses and lives they truly love.

A certified Neuro-Linguistic Master Coach and Master Hypnotherapist, she is also co-founder of Elevate – the agency for experts specialising in online learning solutions. Her background includes a degree in communications and more than 20 years’ experience in sales and marketing, working with brands ranging from Ann Summers to national park authorities.

She refers to herself as the velvet hammer; warm and fuzzy, yes, but impactful – a powerful combination which results in both great relationships, and meaningful mindset shifts for her clients. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx