#startups #venturecapital #businessadvice

Many entrepreneurs Brett has came across have the impression that venture capitalists are in the business of taking risks. Simply put, that is not true.

Venture capital firms are in the business of mitigating risk relative to reward. The money a VC invests into a business is never the first money into the business - that's founder then friends and family money.

Venture capitalists get involved after the team and mission of the startup have been established - in the Seed and Series A, Series B and Series C stages, and at each of those stages the business has been considerably de-risked from subsequent stages.

Ultimately, if you're looking to approach a venture capitalist to raise money for your startup, it's important to understand that they're looking to invest in opportunities that are primed to press on the gas, not ventures with a fanciful idea and a prayer of knocking it out of the park.

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Have questions? Book a call, and talk to Brett today:
https://clarity.fm/brettcenkus

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You can reach Brett through:

https://clarity.fm/brettcenkus
  / brettcenkus  
  / bcenkus  
https://www.cenkuslaw.com
https://braatenwoods.com
https://merger-resources.com


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Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.

Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM - $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.

Brett also maintains merger-resources.com, a site packed with free articles, videos, checklists, deal diagrams, template contracts, and other tools to help pass M&A knowledge to others.

Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013, Brett served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and two children. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.