How the CEO of eToro broke through the fintech glass ceiling | Women in Fintech
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 Published On Oct 18, 2022

Laura Adams interviews Lule Demmissie, CEO of eToro US. Lule joined eToro in September 2021 and oversees many departments and initiatives, including operations, marketing, thought leadership, corporate governance, compliance, regulatory affairs, and risk management.

As a finance and tech veteran, Lule's prior roles include President of Ally Invest, where she led product and services, and Managing Director of Investment Products & Digital Guidance at TD Ameritrade, where she launched services and tools for retail investors. Lule also worked for Morgan Stanley, J.P. Morgan, and Merrill Lynch as a product manager, product developer, and financial advisor.

Lule earned a BA in Economics from Smith College, an MBA from Columbia Business School, and a CIMA designation from the Investments & Wealth Institute (formerly IMCA) and holds the 7, 66, and 24 securities licenses.

In this interview, Lule and Laura discuss:

Primary challenges she's faced in her career and as a leader
How women in Fintech can advance their careers as quickly as possible
The role having and being a mentor plays in successful careers
What investing advice beginners should stick to
Tips for getting the most from the eToro investing network
Ways eToro promotes diversity and inclusion for employees and users
Tips for helping the planet by choosing eToro's ESG investments
And much more!

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