This video essay analyzes Jimmy McGill/Saul Goodman's psychological strategies to manipulate characters in Better Call Saul. Better Call Saul was written by Vince Gilligan and Peter Gould and is owned by Sony Pictures Television. This video explores persuasion tactics, sales techniques and breaks down every step of Jimmy's scams throughout the series.

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The Loner by DJ Williams
Cumbia City by An Jone
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Timestamps:
0:00 Jimmy the Manipulator
1:18 First Impressions
3:36 Forming a Connection
6:40 Persuasion
9:19 Advertising
11:18 Distracting Cards
14:26 The Scams
22:20 Sabotage

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