Some Facebook target audiences are now so competitive that they've become very expensive.

If you can find less competitive target audiences, it will cost you less to reach those people and you could see a significant improvement in results.

Fortunately, there is a Facebook ads tool you can use to work out exactly how competitive a Facebook target audience is and how that Facebook ads audience has changed over time.

In this video I show you how to use Facebook's inspect tool to see Auction Competition levels and assess Facebook ads competition.

#facebookadstargeting #facebooktargeting

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CHAPTERS:
0:00 Why some Facebook target audiences are so expensive
1:50 The Inspect tool
2:22 How to assess Auction Competition
4:08 How to change to cheaper Facebook target audiences
6:55 Audience Saturation
7:18 Auction Overlap
8:22 Watch out for this
9:03 Don't miss this