Friction co-author, Dave Birss, interviews GE Healthcare Designer, Doug Dietz, about his innovative MRI design. Doug's story is featured in chapter one of Friction: Adding Value By Making People Work for It.

"This engrossing book shattered my assumption that the hallmark of a great product or service is making things as easy as possible. If you think eliminating effort is the key to good design, get ready to think again.”
-New York Times bestselling author, Adam Grant

Order Friction here: soonyu.com/friction