Class from True Ventures' 8th Annual True University: June 13-14, 2018 | #TrueU is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio.

Teacher: Monica Norton, Senior Director of Content & Event Marketing at Zendesk

Agenda:
Everyone in marketing is talking about content, content, content, content, but what exactly is content marketing? This session will define content marketing and explore how it fits into the marketing mix. We'll discuss the pitfalls and mistakes that can turn your audience off and result in a content marketing #fail. And we'll learn how nurturing a culture of content marketing sets your organization up for long-term and enduring success.