What Does an Associate Product Manager Do?

An associate product manager is responsible for collecting product data, doing customer research, coordinating with stakeholders, and developing new product features. They work with one or more product managers and enable them to do their work more effectively.

Associate product manager responsibilities include many of the responsibilities that product managers have, such as:

-Collecting quantitative product data and metrics through market research
-Synthesizing customer research
-Gathering product requirements and aligning them with business goals
-Coordinating with stakeholders to achieve the product vision
-Developing new product features
-Working on developing product strategies
-In some organizations, associate product managers do not directly work with any engineers for product development. In other organizations, APMs join sprint rituals with the product manager that they are associated with.

And in other organizations, associate product managers will even have a dedicated product team that they work with directly.

In terms of product responsibility, associate product managers generally work on new features for a mature product, instead of working on the entire product itself.

As a more concrete example – when I was an associate product manager, I worked with an experienced product manager to drive our CRM product forward. I focused on a specific set of use cases for our CRM product, whereas my product manager focused on a different set of use cases. We shared a development team and jointly coordinated our product roadmap.

If you're interested in reading more about the role, check out our blog post about it here: https://producthq.org/career/associat...

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