With the highest-rated programming, the priciest ad time and rights deals worth billions, the National Football League is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, YouTube and Peacock are having ripple effects across the media and tech landscape. CNBC’s Julia Boorstin speaks with the NFL’s Chief Media and Business Officer, Brian Rolapp, the VP and Global Head of Sports for Amazon Prime Video, the President of Peacock, Patriots CEO Robert Kraft and other experts to learn how streaming is changing the business of the NFL and how fans watch sports in general.

Chapters:
2:30 Chapter 1 - Power of the NFL
5:05 Chapter 2 - Shift to streaming
13:55 Chapter 3 - What's next
16:43 Chapter 4 - New ad formats

Senior Correspondent: Julia Boorstin
Produced and Shot by: Andrew Evers
Edited by: Amy Marino
Coordinating Field Producer: Stephen Desaulniers
Supervising Producer: Jeniece Pettitt
Additional Camera: Eric Clark, Shawn Baldwin
Production Support: Tyler Roth

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