00:00 Intro
00:52 A Note About the Big Dream
02:42 You are about to learn from a legendary company
03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader
06:19 Doubling Sales in An Extremely Competitive Environment
10:42 When The Mission Drives the Money
12:49 How To Keep Vision Alive Through 3 Generations
17:49 When Everyone Doubts You
20:10 How to Take Brick and Mortar to E-Commerce
24:00 Old School + New School (The First Secret to Growing Without Ads)
27:32 When to Put Mission Over Margin
30:08 Obsessive Customer Experience
33:32 Vision, Values, and Vows are the Foundation
34:50 Marketing and Advertising are Not the Same Thing (The Second Secret)
36:45 Yes, Scent is Part of Your Brand
41:20 What a Brand Really Is
42:36 A Jesus Story
44:06 When You Get The Experience Right, This is What Happens (The Third Secret)
47:05 Who You Are is Who You Attract
51:12 Bad Business Decisions
52:03 What You Should Be Doing Now
54:06 Review of Lessons Learned

Host: Brandon Welch
Co-Host: Alec Palen of https://www.palenmusic.com/
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


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