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Without Wilhelm Maybach, the modern Mercedes, or even the modern car, might be a very different thing. He was designer of the first "Mercedes" which appeared in 1901, and was probably Gottlieb Daimler's most important partner. He can be credited with the first V engine, first truck, some of the first radiator designs, and a whole host of engines! He was also known respectfully, as the King of Designers.

That first Mercedes 35 he designed was supported by Emil Jellinek whose daughter Mercedes later named the model and the legendary car brand. The car famously had a then unheard of 35HP, long wheelbase, wide track and low height. Less carriage without horse, more modern motor car. After G.Daimler’s death #Maybach left after disputes with DMG and in 1909 Maybach was created, later renamed to "Maybach engine construction", as this was the main purpose of the company, with the first car not coming till a decade later.

He was best known for making engines for the huge Zeppelins, hence where the name for the most famous Classic Maybach car came from. Then, WW2 happened and the Maybach name went dormant — until the 1990’s, when Rolls and Bentley were in the process of resurging under new management, #MercedesBenz saw a void to be filled. So they tried to create a #luxury story out of Maybach’s genuinely fantastic achievements.

With that, the 57 and 62 were born. More expensive than any Rolls, loads of dealers opened in the USA, high sales predicted in various countries, famous people made ambassadors, features in rap videos, and glass box unveils in New York resulted in…. A total sales disaster no one really engaged with. Didn’t help that that MB press didn’t let journalists drive it, rather sit in the back. And didn’t help that the S Class of the time, was already a brilliant car.

November 2014, Daimler announced the revival of the Maybach name as a sub-brand of Mercedes-Benz — now renamed to Mercedes Maybach. Though they tiptoed in, with a longer upgraded S-Class with a borrowed body from an SE trim car, and some changes to wheels, window trims and an extended interior.

BUT it worked! Being at the right price point, and accepting it’s a tarted up S Class was something customers could jive with, and it was a sales success. So the two facelifts to follow were more daring, more Maybach, with the return of the grille and unique paint available. Then the big signal of change, literally, with the GLS Maybach. Applying the Maybach formula to a different Mercedes to achieve high luxury standards. Again a hit!

So we come to our car today: the new S-Class Maybach based on the W223 new generation S Class. There are tonnes of unique aspects, everything you’d see changed for an AMG for example, changed here on Maybach too or maybe more! Best bit is the bonnet, which you will love!

Size wise VS S-Class LWB, the wheelbase is a whole 18 cm longer. And all of that goes to the rear passengers. Will there be a pullman too? Quite possible I’d put money on it.

Paint is special too, with an optional dual-colour painting with a separating line. It is hand-made and takes up to 1 week to complete one car… unlike minutes to spray a normal S Class; Costs 15k.

As for the engine, here’s the good news it’s a V12 bi turbo! Yes while AMG said no more V12s, Maybach never made the same promise. Our S680 4matic delivers a smooth 612 and 900NM, and you can get a S 580 V8 hybrid, with 503 BHP.
Controlling the power is a new driving mode unique to Maybach called Comfort+, highlighted in rose gold on the digital display! Something we will explore in the video.

All the tech from normal S flows through, like Rear axle steering cutting the turning circle by 2 meters. The 16 airbags, all the top suspension options come standard, except for E Active body control which is optional. That should betray how good the normal S suspension is the Maybach hasn’t needed to do more specific things!

But since the new S is so good, can this ever hope to be even more of a luxury powerhouse? Let’s find out today!

Up next on on RBR is the new Golf GTI, our first Polestar review and MUCH MUCH More!! Subscribe to support us and see them first. :)

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