Welcome to the Mr. Beacon Podcast! In this episode, Amir Khoshniyati, VP and GM of IoT Business at Identiv, discusses the latest in RFID and IoT innovation. He shares updates on Identiv's business, the launch of their cloud software, bitse.io, and highlights the company's evolution from access control. Amir delves into the dual focus on RFID and IoT devices. The conversation explores battery-assisted pixels, asset tracking in various industries, and Amir's involvement with the nonprofit Gentlemen of OC. https://bit.ly/3NoCzPl

You can listen to the audio version of the entire conversation by clicking the link above.

I recommend that you check out the website. https://gentlemenofoc.com/

Timestamps:
0:00 - Intro
1:42 - Amir Khoshniyati
2:13 - What is Identiv?
5:03 - Business model, hardware and software
9:03 - Evolution of RFID tags
11:16 - SAAS business model for IoT
14:48 - Two pillars of Identiv
17:40 - Identiv working with Wiliot
19:30 - Pros and cons of battery assisted tags
22:30 - Use cases for battery tags
27:53 - Best protocols based on use case
35:55 - Growth of NFC
37:13 - UHF vs. BLE
40:11 - Gentlemen of OC

Sponsored by Wiliot - Scaling IoT with Battery-Free Bluetooth
https://www.Wiliot.com
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