What is New Product Development (NPD)?

The most successful launches are those that incorporate the needs of your customer from the start. That’s where always-on, iterative consumer research comes in.

Here Attest Founder and CEO Jeremy King gives you a whistle stop tour of all things NPD, so that you can create products consumers actually need.

00:00 The 9-step NPD process
01:02 Step 1: Discovery
01:20 Step 2: Idea generation and evaluation
01:35 Step 3: Concept testing
01:57 Step 4: Market analysis
02:22 Step 5: Product prototyping and testing
02:41 Step 6: Positioning and packaging testing
03:01 Step 7: Commercialisation
03:16 Step 8: Product launch
03:29 Step 9: Track success

Get started on your NPD journey with Attest's free survey templates ➡️ https://www.askattest.com/new-product...