On this episode of The GIG Podcast, we are talking to Ben Lorenzen, the Creative Director, Chief Memory Officer, and Director of Vibe at Champions Run in Omaha, NE. Ben has been in the club industry for nearly a decade and has also become a popular public speaker where his purpose is to inspire people to be greater than they thought they could ever be!
 
On this episode, Ben shares his unique approach to club marketing which is based on creating magical moments and memories for members, as well as understanding how to successfully communicate with different generations of members within the club. Through the art of storytelling, Ben has helped triple the revenue at Champions Run and, on the podcast, Ben details many of his best practices which have been instrumental in creating experiential connections for the members of Champions Run. So, if you’re a club manager wondering what the most effective tactics for driving revenue and creating memorable member experiences are, stay tuned as Ben Lorenzen reveals all.
 
"My job is just to create magical moments and memories for our members. I mean, in a sense, all I'm trying to do each and every day is just create magical experiences." - Ben Lorenzen
 
In this episode, you will learn about: 

- How Ben was inspired to become a public speaker by a regular contributor to GIG, and what he does to create magical experiences for club members.
- How Ben communicates to different generations of club members, and the importance of planning for the future.
- How Ben finds inspiration for creative events and activities by borrowing ideas from social media.
 
About Ben Lorenzen
 
After starting out as a lifeguard and a bag boy at a private club, Ben eventually used his skills in video production and marketing to become a creative driven marketing leader at Champions Run in Omaha, NE.  Ben focuses on creating magical moments and memories for their members, and he has implemented things like the successful use of social media, text alerts, and the art of storytelling to improve the connection and communication with their members. Through inspiring ideas that he receives from TikTok and Instagram, Ben has developed numerous programs which have led to a positive response from members and guests and ultimately more memberships for their club.
 
Club managers have a lot to consider when it comes to driving revenue at their club. By understanding Ben Lorenzen's powerful tactics that he uses, club managers can ensure that their club is staying ahead of the competition and maximizing its potential. With the help of Ben's tips, you can create a unique, inviting atmosphere at your club that will keep your members coming back for more. Remember, you have the power to create magical moments and memories for your members - and with hard work, dedication, and these tactics, you can achieve the same success as Ben Lorenzen.
 
On this episode of The GIG Podcast, Ben proves that even traditional clubs can have success with creative ideas.  Be sure to tune in now!