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Automakers have traditionally reserved sub-brands -- or perhaps even marque-adjacent discrete brands -- for luxury and performance vehicles.

But in recent years, automakers have used sub brands for their electric models, shunting them off into specific parts of dealerships, their own sub web page, and sometimes, even their own dealerships.

Hyundai has become the latest to switch, announcing its future electric vehicles will be sold under the Hyundai IONIQ sub-brand.

But if electric cars are to become mainstream, why are car companies doing it? What are the advantages and disadvantages? And is there a better alternative?

Watch the video above to find out more, support us with the provided links, and let us know what you think below -- but remember to keep your comments civil!

Presenter: Nikki Gordon-Bloomfield
Produced: Transport Evolved

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Please watch: "2023 Kia Niro EV: Why You'll Want To Drive This"
   • 2023 Kia Niro EV: A Family-Friendly E...  
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