We rely on farmers and farmland to grow the crops we need to live. But a short- term mindset, land mismanagement and the compounding impacts of climate change have degraded the Earth’s soil.

Boomitra, which means “friend of the earth” in Sanskrit, is using regenerative agriculture to remove CO2 – while providing the farmers with extra income.
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Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.

We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.

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Learn more about The Earthshot Prize here: https://earthshotprize.org/
The Earthshot Prize on TikTok:   / theearthshotprize  
The Earthshot Prize on Instagram: twitter.com/TheEarthshotPrize
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