Philip VanDusen, Founder of Brand Design Masters, shares key strategies small businesses can use to stand out in a saturated market. View more News & Trends videos: https://bit.ly/biznewsandtrends

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0:00 Who is Philip VanDusen?
0:20 Why pricing shouldn’t be your USP
0:45 The importance of adaptability for small business
1:20 Why speed of delivery matters
1:33 How service can be your business differentiator
2:04 Ways to conduct customer research
2:32 Understanding your competitor analysis
2:47 How to leverage your unique selling proposition

How do you differentiate yourself from the competition? Many companies tend to have only one thing in mind when it comes to their unique selling proposition (USP): pricing. But undercutting the competition isn't the best tactic because it can cause a price war that can continue to lower your margins. That’s why Philip VanDusen shares key strategies to come up with a great unique selling proposition to make sure your customers choose you over the rest. Adaptability, speed and service are among the top indicators of differentiation, which are things that many small businesses tend to have power over as opposed to larger ones who take longer to make changes and develop products. Through personalization and customization, you can deliver a unique product that stands out to customers. Philip also shares his 3-step process for identifying your unique selling proposition, including customer research, competitive analysis and how to leverage it for customer success. Because even if you’re unable to make your product or service unique, you can still make how you sell that product or service the key factor that sets you apart from the rest.

Learn more about Philip VanDusen:
https://www.branddesignmasters.com
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The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

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