Santi Subotovsky is General Partner at Emergence Capital, one of the most well known VC firms focused on enterprise cloud with investments including the likes of Zoom.

Emergence traditionally invests in Series A companies so we sat Santi down to ask him what founders should be thinking about when approaching Series A investors, from timing, to the metrics these investors will be looking for.

00:38 - How investors spot early talent
04:28 - When founders should approach Series A investors
05:51 - KPIs Series A investors are looking for

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