Aromat South Africa had a message to convey: they’re not just seasoning for your eggs. To raise awareness, boost reach, and connect with new audiences, the brand turned to a one-video strategy across both YouTube and TV.

In this video, Lunga Mooi — director of digital marketing, media, and commerce at Unilever Africa — breaks down how Aromat put itself top of mind for viewers across different platforms.

00:00 - Intro
00:10 - Aromat brand positioning
00:37 - Reaching people through TV and YouTube
01:00 - How consumers watch on TV and YouTube
01:26 - The importance of planning for TV and YouTube from inception
01:53 - Partnership with Google Creative Works team
02:05 - YouTube and TV metrics and reach
02:37 - Creating relatable, authentic content