How customers interact with businesses have shifted dramatically in the past year.

While changing customer behaviour is expected because of digitalisation, the pandemic has not only speeded up the shift to digital, but highlighted the drastic shifts in behaviour of different types of customers.
Let's talk about how your company can adapt to this change.

Featuring our panelists:

Kan Kunimura. Director of Startups APAC
Kan leads the startup initiatives across APAC at Zendesk. Prior to joining Zendesk, he held a mix of IT helpdesk, sales and public relations roles in both small and global enterprises.

Siddhant Raizada. Head Marketing Global at Kristal AI
Siddhant is the Global Head of Marketing at KristalAI. He has experience of over 17 years in MNCs & startups in US & India. He is a B. Tech from IIT Delhi and MBA-MS Finance from Temple University, Philadelphia.

Brett Doyle. Founder and CEO of Mosaic Solutions
Brett is an experienced executive with a demonstrated track record in the technology and F&B/retail industries. He is the Founder + CEO of Mosaic Solutions, a leading provider of profit optimisation solutions in the F&B and retail sectors across SEA.

Moderated by:
Christopher Star, Chief Marketing Officer, Catalyst Case
Christopher Star is an experienced, hands-on strategist with proven track record in regional digital marketing for over a dozen tech startups across Southeast Asia. He helps startups launch, acquire new users and expand in new markets.