Everyone knows starting a company and building it up into something is very hard. For Deena Varshavskaya, CEO of Wanelo ("wa-ne-lo" for want, need, love), the path is slightly more difficult being a solo and nontechnical founder building a company that has, to date, raised a decent chunk of financing from some of the Valley's most savvy investors and grown into one of the highest-traffic sites on the web today. In this discussion, Varshavskaya and discuss a range of topics related to founding a company and growing into the CEO role.

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