In this video, we'll explain what structured data is and we'll show you examples of what adding structured data looks like in the search results. The video is part of the free online Structured data for beginners training course by Yoast SEO academy. Check out the full course (which includes reading materials and quizzes) at https://yoa.st/479.

► About this video
After watching this video, you'll:
- know what structured data looks like;
- understand what concrete results adding structured data might achieve;
- understand why search engines and other systems need structured data to better understand the contents of a page.

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► Items discussed in this video
0:00 - Introduction
0:23 - What are rich results?
1:25 - What is structured data?
3:17 - Schema.org
4:49 - Types of Schema markup: Microdata, RDFa, JSON-LD
6:07 - Why do you need structured data?

► What should you watch next?
Do you want to know more about our unique approach to structured data? Check out this video:    • The Yoast SEO graph | Structured data...  

Or watch one of our videos about:
‣ Structured data and Yoast add-ons:    • Structured data  and Yoast add-ons | ...  
‣ The Yoast How-to structured data block:    • The Yoast How-to structured data bloc...  
‣ The Yoast FAQ structured data block:    • The Yoast FAQ structured data block |...  

► About the Structured data for beginners training
In this course, you’ll learn the basics of structured data. It’s a beginner’s training, so don’t worry, you don’t have to know how to code to follow it. First, we’ll give you the foundational knowledge you need to get started. Then, we’ll show you how easy it is to add structured data to your site with Yoast SEO.

After the free Structured data for beginners training, you’ll know:
- why you need structured data to improve the search appearance of your site;
- what concrete results adding structured data to your site can bring for you;
- how to use Yoast SEO to add structured data to your site.
‣ Check out the complete course: https://yoa.st/479

► Yoast
The mission of Yoast is 'SEO for Everyone'. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com/

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/

🎓Free online courses by Yoast SEO academy
Because our mission is 'SEO for everyone', we want to share as much knowledge as we can. That's why we offer free courses as well.
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‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-be...

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Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
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