These are the key learnings from Simo Ahava in this session from Elite Camp 2015:

- Stop doing plug and play analytics. Data is not easy.
- Everybody talks about sessions, but few actually know what a session is and what ends a session and starts a new one
- Stay away from aggregate metrics – combine, segment, visualize, predict
- You can set up ecommerce tracking for measuring content consumption – just need to define the terminology.
- Data is difficult – it’s supposed to be – data needs an active agent to interpret.

Learn more about Digital Elite Camp here: https://digitalelitecamp.com