Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity. This video discusses reports in Google Analytics, including the different types of reports, how to use reports, and how to customize reports.

Chapters:
0:00 - Introduction
0:42 - Reports snapshot and summary cards
2:00 - Realtime report
2:54 - Collections and topics
3:24 - Overview reports
4:16 - Detail reports
6:40 - Compare data
10:58 - Filter data
12:02 - Customize a report
14:52 - Conclusion

Resources:
Learn more about reports → https://support.google.com/analytics/...
Learn how to customize reports → https://support.google.com/analytics/...
Check out the demo code for this series → https://github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server →   / discord  
Subscribe to the Google Analytics channel →    / googleanalytics  
Instructor →   / matt_landers  

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #report