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Game Theory's MatPat & Stephanie drop by to talk all things quitting YouTube, retiring and selling Theorist Media to Lunar X.

00:00 Who are MatPat and Stephanie?
02:25 Steph…Pat?
04:00 So, you’re retiring?
05:30 The channel’s three hooks
07:45 The Sarapocial relationship
09:27 When they started thinking about retirement
14:40 AI voice clones
19:12 Would Colin and Samir retire?
28:12 What happened in 2018?
32:23 Their work/life balance thoughts
36:04 What motivates them to work so hard?
41:33 How to communicate your creative vision
48:08 How big is Theorist Media?
50:06 How to hire in YouTube
59:35 Their DIY style brand
1:05:40 Their production schedule
1:09:30 An inside look into how they sold their company to Lunar X
1:27:22 Their profit margins
1:32:50 Data to prove their acquisition value
1:35:45 The playbook for launching new channels
1:44:09 Revenue breakdown
1:49:30 Their roles
1:53:16 Will they ever be fully out?
1:57:16 What’s the opposite of happiness?
2:03:47 Their thoughts on YouTube today
2:22:18 What data should YouTubers care about?
2:30:32 MatPat’s final video

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.