back at it again with another video about 2010s fashion. today we're taking a look at different aesthetics that were popular on tumblr during the 2010s from kawaii to soft grunge to hipster. we examine everything about these styles from their origins to their distinguishing features (and unsurprisingly, there's a lot of overlap). did you wear any of these tumblr aesthetics?

intro 0:00
must-have items 2:40
the aesthetics 9:42
blogger style 9:50
kawaii style 12:47
hipster fashion 14:22
twee fashion 16:04
swag girl 17:55
festival fashion 19:22
soft grunge 21:05
pastel goth 23:38
california girl 25:15
art hoe 26:58

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Music by Ryan Little - Lovesick. (Nomad's Heart) - https://thmatc.co/?l=C29DC207

intro/outro by
nicole w.b
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