Viral content is something that most marketers and advertisers strive to create for their brands. But to achieve true virality is a challenge involves creating great content, some luck, and sometimes seemingly "magic fairy dust".

It’s important to ensure that every video for your business is tied to a tangible goal. Whether it’s awareness, recruiting, or direct sales.
Rather than focusing on simply going viral, get more specific on a small group to go “viral” among that will become customers and loyal evangelists. This is why it’s so important to understand your audience.

It is still a beneficial exercise to look at what it is that makes a video viral. Although there are many factors that go into achieving virality, here are 3 critical elements that you can implement to ensure that your content is shareable.

1. Relevance - Make sure that the content is relatable to the target audience. Think about trends that are occurring in your industry as well as common daily pain points or experiences that your target audience shares.

2. Emotional response “Shock Factor” - Humor, empathy, anger, happiness, fear. These are the emotional responses that will inspire your audience to share with friends and family.

3. Distribution - How will you get initial attention to kickstart the sharing process? What platforms, influencers, etc. can you leverage to get an initial push for your content?

Consider these elements when creating any content for your brand whether it's video, blog posts, etc.


Subscribe and Check out our website at www.wondertreemedia.com


Get social!
Facebook.com/wondertreemedia
Instagram.com/wondertreemedia