Tokenization has become a hot topic over the past few years, with many players having and exchanging tokens in the payment space. In this session we will look at the various tokens that are out there, why you should have a token strategy, and technically how they can help you enable omni-commerce customer journeys. Dan will then do a deep dive into use cases from successful merchants who have used merchant omni-tokens to deliver one-click payments, implement frictionless loyalty, track customer journeys, and break down internal silos.

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